A majority of social media viewers are watching video. Video is king! We already know that. But, a vast majority of these users are doing it in silence. They don't turn the volume on. Are they pooping? Maybe. Are they on a bus? Maybe. Who knows why, but the sound is not on. So how will you get your message across (expensive advertising message) to those folks who never turn the sound on (me included). Captions.
How do you add captions to your videos? I'm glad you asked.
There are lots of options. Facebook has options to add captions directly to it like (this is the screen you see when you choose to upload a video to Facebook):
They have an auto generate feature. But, as you can see below, the translation is not that accurate. Listen, it will do in a pinch and if you're in a hurry, by all means, go for it. You CAN edit it directly from here, but there's likely a lot of leg work to do.
If you have more time, I prefer another route. Youtube. I like this for two reasons:
1. Youtube's translation "software" is much more accurate.
2. You then have a video on Youtube, generating more brand awareness!
YouTube, once your video is uploaded (unlisted, private, or public) has the option to add subtitles/CC like in what you see below:
Now, unless you're talking like you're dictating a text message (odd in a video), punctuation and capitals etc. will not come through on this. If you're a grammar wizard you're going to want to press the play button on the video, follow along on the left (the red indicates what is playing) and edit that puppy.
I have a saying, DONE IS BETTER THAN PERFECT. But, depending on the video and your purpose, the opportunity to shine this up is there.
From there, you're going to want to download it as a .srt file. This file is the one you will upload to Facebook for your video captions.
Finally, we have to rename the file to make Facebook understand the language. For English, you're going to want to change the file name to look like this: filename.en_US.srt
This tells Facebook that your captions are in US English. Now, if you are reading this and aren't English based, the filename will change based off the country code Facebook has assigned - you will have to look that up to find your specific country code, but the filename would be similar - just the en_US would be changed. Should look like something below:
And then, you can go back to Facebook and upload the .srt file you just created and apply it to your video!
I hope this helped get the ball rolling on how to add captions to your videos on Facebook - you can either use Youtube of Facebook to help, just depends on the amount of work you want to do.
If you're not into doing work like this, Rev, Fiverr, and Upwork all have professionals who can do this thing for a low rate as well!
Eric is a working physical therapy business owner and full time therapist and clinician. He's been through it all. If you're looking for realistic tips, tricks, support, and a community of like-minded professionals and students to help grow with- this is for you.
It is my goal with this page to pass on my knowledge of business, clinical skills, advertising and marketing (Facebook, Google Ads, and more!) and life stories to help those wanting to grow their self skills, their business, or simply be part of a community of learners and leaders. Welcome to Sockdolager Work Company.
Eric is a Physical Therapist who owns his own clinic in Chandler AZ. He is the author of Breathe Better, a father to 3 awesome kids, and a husband to Ashley who is also a physical therapist.