If you're a small business owner, YouTube is a great (and free!!) way to get information and education out the masses. But there are so many steps to making a great YouTube Channel grow, it can be hard to know where to start.
Today, we are going to be talking simple steps on enhancing your YouTube presence-namely the links portion that appears on your header when people visit your profile.
SLet's take the above header from my physical therapy company, Chandler Physical Therapy - the header picture is the outside of our building, however, take a look at the bottom right. There are links to our social page as well as an external link for a free discovery visit. You can feasibly make these spaces whatever you would like them to be, but for us, social links made sense.
So how did we do this?
We clicked the blue button below the image call CUSTOMIZE CHANNEL.
Once there, you can either hover over the channel art and look for a pencil icon to appear in the top right (click it, and choose EDIT LINK) OR, go to the "About" portion of your profile, scroll down to the links section, and click EDIT.
Once there, then you can input whatever links you would like.
1. Only the first link will show text, (The Discovery Visit One for Us) the rest will only show icons. So make the first one the most important one that you want people to see. This is typically the way folks will most easily get someone on their list or begin to interact with their business. What will that be for you?
2. If you want an icon to show as opposed to a little gray earth symbol, you have to use the full web address (i.e http://facebook.com/yourpage versus facebook.com/yourpage).
3. Make these links the ones that generate an audience for you - whether that is a free sign up offer or social links or something even cooler- most folks on YouTube don't want to leave (and YouTube doesn't want them to either) so make the trip worth their while.
So there you go- tips and how to set up you YouTube profile links. Take advantage of this free advertising for your small business and see your ranks grow as you utilize YouTube more!
Eric is a Physical Therapist who owns his own clinic in Chandler AZ. He is the author of Breathe Better, a father to 3 awesome kids, and a husband to Ashley who is also a physical therapist.