Welcome to Episode 20 of the podcast! Today we are talking about the psychology of sales and human decision-making. Number 1 is FEAR.
Today we talked about how customers Fear to Get Purchases Wrong.
How Educating Customers on How it is Right In Your Marketing can go miles.
I also talk about tools I use to help gather information about the fears my customers or potential customers have.
And, of course, how to apply this info to your next Facebook or Google Ads advertising campaign.
Hope you’re doing well!
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Eric Christensen PT, DPT
Eric is a a physical therapist in Chandler, AZ. A husband of an amazing woman and father of 3 children he works to give resources out to physical therapists, personal trainers, and other healthcare professionals on business tips, marketing, and more! He likes coffee, craft beer, and getting up early!